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Digital presence & marketing

Be findable, be legible, be believed

A buyer who cannot find you does not buy. A buyer who finds you but cannot understand what you make does not buy either. And a buyer who understands you but does not believe you buys from someone else.

The short version: this is the half of cross-border trade that has nothing to do with paperwork. Whether you are a European brand trying to be visible to Chinese buyers or a Chinese manufacturer trying to be credible to buyers abroad, the problem is the same shape — the wrong platform, content written for the wrong reader, and no evidence a cautious buyer can check. We fix that in the language and on the platform the buyer actually uses, and you own everything we produce.
Selling into China

Your buyers are inside an app, not on a search page

Chinese buyers research on WeChat, Xiaohongshu, Douyin and category marketplaces — each of which is a search engine in its own right. A brand with no presence there is invisible regardless of how good its global website is. We pick the channels worth your budget, tell you which to skip, settle a Chinese brand name that can actually be registered, and run the content behind it.

Marketing inside China
Selling out of China

Your buyers want proof before they want a price

An overseas buyer evaluating a Chinese supplier is managing risk first and cost second. That decision is made on your website, your specifications and your certifications — long before anyone replies to an enquiry. We build the English-language site, the search and AI visibility around it, and the product content that makes a capable manufacturer look capable.

Website development
What we do

Five engagements, taken separately or together

Each is scoped and fixed-fee. Retainers carry a three-month minimum and no lock-in beyond it.

All fees are quoted in US dollars. If you prefer to settle in RMB, we convert at the RMB central parity rate published by the China Foreign Exchange Trade System under the authority of the People’s Bank of China on the invoice date.

Stated plainly

What we will not claim

Marketing is the part of this business where overpromising is normal. It is also the part where overpromising is illegal in China — the Advertising Law prohibits guaranteed-result and superlative claims outright, and the same conduct is a misleading representation in most other markets.

  • No guaranteed search rankings, traffic volumes or sales figures.
  • No “number one”, “best” or “fastest” claims about you or about us.
  • No fabricated reviews, followers, engagement or case studies.
  • No product or performance claim published without your substantiation.
  • No metric reported that we cannot show you the source of.
Straight answers

Questions we hear a lot

Can you guarantee search rankings or sales?

No, and we will not pretend otherwise. We commit to defined work, to measurable technical and content standards, and to monthly reporting against metrics agreed before we start. Any provider guaranteeing a ranking is either misunderstanding the mechanism or misrepresenting it — and in China, guaranteed-result advertising claims are prohibited outright.

Do we own what you build?

Entirely. Domain, hosting account, source code, content, image and video source files — registered in your name and transferred at handover. There is no proprietary platform, no licence to renew and no exit fee.

Which direction do you work in?

Both. For an international company selling into China, that usually means Chinese-language presence on WeChat, Xiaohongshu, Douyin and the marketplaces. For a Chinese manufacturer selling abroad, it means an English site, search and AI visibility, and product content a foreign buyer will believe. The disciplines are the same; the platforms and the proof points are not.

Do you need to come to us?

Rarely. Most of this work is done from specifications, a video call walkthrough and a structured interview with your product people. Where new photography or video genuinely needs a camera on site, we direct it and use a local crew, which is cheaper than flying anyone anywhere.

Tell us who you are trying to reach

Book a 45-minute consult. We map your situation to the right process, tell you honestly what is and is not possible, and give you a fixed fee. No obligation.

Book a consult · US$120 Credited in full against any service you go on to book.