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Product Content & Video Production

Most factories have a better product than their materials suggest. The specification is a scan, the copy is a translation, the photograph is on a workshop floor — and the buyer, who has never met you, prices in the risk of all three.

In short: the content that makes a capable supplier look capable. Specifications, selling copy, certification and capability statements, photography direction and short-form video packages — written in the buyer’s language and delivered as source files you own. From US$600 per product family, typically 2–4 weeks.

What you get

Specification sheets

Your technical data reorganised into the format an international buyer expects, with units, tolerances and standards stated the way their engineers read them.

Selling copy

What the product does, who it is for, what makes it different, and what it is not — written to be believed rather than to sound impressive.

Capability and certification statements

Plant, capacity, QC process and certifications presented as verifiable claims, with the evidence a serious buyer will ask for.

Photography direction

Shot lists, staging and retouching standards — usually executed by your own team or a local photographer, directed by us.

Short-form video

Product and process videos cut for a website, a marketplace listing and a trade fair screen, subtitled in the buyer’s language.

Marketplace-ready formats

Assets sized and written for the platforms you actually sell on, not one generic export.

How it runs

  1. Interview and audit. A structured call with your product and engineering people, plus a review of everything you already have.
  2. Draft. Specifications and copy first, so the visual work has something to serve.
  3. Produce. Photography direction and video, executed locally where possible to keep cost down.
  4. Deliver. Source files, in the formats each destination needs, transferred to your storage.

Indicative pricing

ItemTypical basis
Product family content packagefrom US$600
Full catalogueQuoted by SKU count, with volume banding
Short-form videoQuoted per finished minute
PhotographyDirected by us; photographer billed at cost
Additional market languagesQuoted per language

Market ranges, not a quotation. Scope and a fixed fee are agreed in writing before work starts.

We write and produce; we do not test products, issue certifications or verify compliance claims. Any specification, certification or performance claim we publish for you must be substantiated by you, and we will flag wording that reads as an absolute or superlative claim because advertising law restricts it.

Ready to get this sorted?

Book a 45-minute consult. We map your situation to the right process, tell you honestly what is and is not possible, and give you a fixed fee. No obligation.

Book a consult · US$120 Credited in full against any service you go on to book.