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Marketing Inside China

Chinese buyers do not start on Google, and they rarely start on your website. They start inside an app — asking a group, searching Xiaohongshu, watching a Douyin clip — and by the time they reach you the decision is often mostly made.

In short: a presence on the platforms your Chinese buyers actually use. We pick the channels that fit your category, set up the accounts properly, choose a Chinese brand name that reads well and files cleanly, and run the content calendar behind it. From US$1,800 to launch, typically 3–6 weeks, with ongoing management by retainer.

What you get

Channel selection

Which platforms fit your category and which are a waste of your budget, with the reasoning and the cost of each stated up front.

Chinese brand name

A name that reads well, carries no unfortunate association, and is clear enough to register — coordinated with the trademark filing.

Account setup

Verified accounts established correctly, with the entity, licence and payment requirements mapped before you commit.

Localisation

Copy written in Chinese for Chinese readers, not translated. Tone, format and proof points adjusted to what the platform rewards.

Content calendar

A publishing rhythm you can sustain, with the assets produced and scheduled.

In-app search visibility

Chinese platforms are search engines in their own right. We write for the keywords buyers use inside the app.

How it runs

  1. Category and channel review. Where your buyers actually are, what it costs to reach them, and what to ignore.
  2. Name and accounts. Chinese brand name settled, trademark filing coordinated, accounts verified and configured.
  3. Content system. First wave of localised content produced and a calendar you can keep to.
  4. Run or hand over. We manage it on retainer, or train your team and hand over the system.

Indicative pricing

ItemTypical basis
Channel review and launch planfrom US$1,800, fixed fee
Ongoing channel managementMonthly retainer, by channel count and posting frequency
Content productionSee product content & video
Trademark filing for the Chinese nameSee trademark strategy
Platform fees, deposits and paid promotionBilled at cost, paid by you directly

Market ranges, not a quotation. Scope and a fixed fee are agreed in writing before work starts.

We plan and produce marketing; we are not an advertising agency of record and we do not act as your legal representative on any platform. Advertising in China is closely regulated — absolute and superlative claims are prohibited under the Advertising Law, and some categories require pre-approval. Any product claim must be substantiated by you, and we will flag wording that will not clear.

Ready to get this sorted?

Book a 45-minute consult. We map your situation to the right process, tell you honestly what is and is not possible, and give you a fixed fee. No obligation.

Book a consult · US$120 Credited in full against any service you go on to book.