Selling into China through the cross-border channel usually needs no Chinese entity at all — that is the channel’s whole purpose. If you are weighing it against registering a company, start with do I need a Chinese company to sell in China?
The four pieces
Corporate documents
Your certificate of incorporation, constitution and authorisations, notarised and apostilled in your home jurisdiction for use in China.
Certified translation
Into Chinese, with a signed statement of accuracy and company seal — the form Chinese institutions and platforms accept.
Trademark strategy
Class and subclass mapping, clearance reading, and a Chinese-character name you have chosen rather than inherited. Filing is coordinated through a CNIPA-registered agency.
Production footage
Filmed evidence of where your product is genuinely made, shot to be usable both as platform evidence and as marketing.
Why brands get rejected
| Reason | What prevents it |
|---|---|
| Name mismatch across documents | One legal name, spelled identically on every document from the outset |
| Translation not accepted | Certified translation in the accepted form, checked against the platform’s stated requirement |
| Trademark not registered, or registered in the wrong class | Class and subclass strategy before filing, not after a rejection |
| Documents too old | Sequencing the chain so nothing expires while something else is in process |
| Production evidence unconvincing | Footage filmed to specification rather than lifted from a brochure |
